The designer clothing brand ba & sh has announced that it has joined the Fur Free Retailer Initiative and has committed to not using and marketing animal fur in its creations.
More than 1,500 brands around the world have given up on fur fashion and joined the international fur-free retailers program.
Quatre Paws, the World Animal Welfare Organization that helped develop ba&sh’s Animal Welfare Policy, said it was another “step in the right direction” to end the fur trade once and for all.
“Quatre paws has worked hand in hand with ba&sh to develop its animal welfare policy, now supported by the Fur Free Retailer program. We are delighted that ba &sh has joined the Legion of fashion brands who say that the fur trade does not belong to a modern society,” said Jessica Medcalf, animal welfare and Textile program manager at Four Paws.
“Today we are honored to become a ‘fur free retailer’, an achievement that motivates us to continue our work to promote animal welfare alongside our partners One Voice and four paws,” said Joh Vinding, CEO of Fur Free Alliance.
“As the representative of the fur-free alliance in France, One Voice is delighted to welcome ba &sh to this matter,” said Muriel Arnal, President of One Voice. “The brand deserves to participate in the Fur Free Retailer program and we are proud that our action for a more ethical Fashion and the end of fur is progressing in France and around the world!“
Last week, the European citizens’ initiative (Eci) for a Free Europe, which aims to obtain an EU-wide ban on keeping and finishing animals for the sole purpose of producing fur, officially exceeded the Million validated signatures necessary for a possible modification of the law.
Earlier this year, 38 major clothing brands, including ba&sh, Hugo Boss, OVS and Marc Cain, wrote to the European Commission in support of the European citizens’ initiative (Ice) Fur Free Europe, which highlights the need for an EU-wide ban on fur farming and a ban on the import of fur products
